TL;DR: You are not just buying the right to use our trademarks; beginning with our professional onboarding checklist to Franchise KPI’s, we train and coach you through every step of your new franchise business operations.
Step 1: Professional Onboarding Process
When you start a new business, whether it’s a franchise or not, there are a lot of administrative details to manage. You will need to register a corporation, apply for tax licences, order business cards, find a bookkeeper, arrange for business insurance, record a voicemail message and a whole raft of other tasks. We work through a checklist with every new franchise owner so nothing is left to chance. Some items are done behind the scenes by our team, others tasks you’ll need to complete before we can move on to your “Official Launch”.
Two key goals that we take care of for you are:
On your side of the equation, we’ve developed and refined a step-by-step franchise launch plan for you to follow. Even before your official start date, our team is right beside you, implementing our multi-pronged marketing strategy to increase awareness, encourage interest and generate leads. We want to ensure you hit the ground running, then keep up the momentum to build a strong referral and customer base. Both can become a source of lucrative referrals and repeat business.
We help you identify the people who will most appreciate the valuable service you provide, and who will love what you do for their clients. We show you how to network and make the right connections with people who will become your long-term allies in a mutually beneficial working relationship. Don’t worry – we show you how to make the right first impression.
Step 2: New Franchise Training
Concurrent with onboarding, we’ll get you started with the first aspect of New Franchise Training, which is asynchronous online courses on Prep’n Sell Learn, our online learning management system. Courses contain a combination of text and video-based bite-sized lessons designed so you learn at your own pace and on your own schedule. You can access lessons from anywhere using your desktop computer, laptop or tablet or even your mobile phone.
The second aspect of New Franchise Training is a series of scheduled, one-on-one online meetings via Zoom or Google Meet, where you’ll learn more about the business model and get a chance to ask your specific questions. These are conducted by different members of our corporate team, depending on the topic of the day!
We find that franchise owners do best when they start with smaller, less complex work, and work up to bigger scale projects. As your capacity increases, so will the complexity of your estimates, and that’s where our innovative estimating tool will help you immensely.
As you begin to build your trade partner team and work with your first customers, we are there every step of the way to share best practices so you benefit from our years of experience operating this business model. We know what works best and we share our recommendations with you. As the franchisor, all our revenue comes from franchise owners’ royalties, which are a percentage of gross sales, so you can be assured that we work hard to help you be successful. This is why, in franchising, we say, “When you succeed, we succeed!”
Step 3: You’re Part of the Franchise Family Now!
Being in business for yourself can sometimes be a lonely journey. When problems come up, there is no one to turn to for advice, and when you have a great idea, you don’t have anyone who understands well enough to kick the idea around. Even when there is cause for a big celebration, your cheering section might be pretty sparse because people don’t know what it took to achieve that milestone.
Contrast that with being in business for yourself as a franchise owner, part of a franchise system: You’re not alone. Being part of a larger system helps to alleviate some of that isolation. You are surrounded and supported by other owners who intimately understand your issues, because they are running the exact same business model.
New franchise owners can also reach out to the whole group via our WhatsApp Owner Group. The challenges you face are some of the same ones other franchisees faced, and they can share with you what they did to address the challenge, and how it worked out. We have a very generous franchise family. They support you knowing that when your franchise is stronger, the whole organization is stronger. You always have the head office team supporting you and cheering you on.
Every two months we host a Franchise Forum for all owners. These meetings are not to be missed, because they are when we present new ideas, ask for feedback, and discuss any challenges that Franchise Owners are experiencing. This gives franchise owners the opportunity to learn from each other, and share their ideas for solutions with each other and with us. Many of our new projects come from franchise owner suggestions or requests for assistance.
Step 4: KPI’s and Ongoing Weekly Coaching
So now you’ve completed your onboarding. New Franchise Training is over and done with, and maybe you’ve even attended your first Franchise Forum. Think you’re on your own now and will have to figure it out yourself? Not with Prep’n Sell.
Throughout the term of the Franchise Agreement, we schedule weekly check-in coaching calls with all franchise owners, whether they’ve been with us for 2 months or 5 years – that’s a commitment of 260 calls that we make to each franchise owner. Let me say it again – we are committed to your success!
We keep track of your KPI’s – Key Performance Indicators. Because we have data from across the franchise system and can compare your results to them, we know when you’re doing well and when you’ve veered a little off track. You may be well aware that something isn’t quite right but not be able to put your finger on it because you’re just to close to it. That’s where we come in.
We use these calls to discuss your progress, highlight good and not so good KPI’s and ask you to share any issues that have come up in the past week. If we can’t give you an immediate on the spot solution, we’ll work on it and get back to you. Different team members make the calls each week, and our notes are shared so all the corporate team knows what’s going on with you. Of course, you don’t need to wait for your scheduled call if you have a pressing question – we are only a text message away!
One franchise owner put it this way: “I might not always like being reminded about tasks I need to do, but your weekly calls keep me on track, because I know I’ll have to explain if I’m not getting things done. This coaching has helped me grow into a better business person, and everything is starting to come naturally now.”
These calls are also a way to just connect and share each other’s lives a little bit. That’s why we call it our franchise family. Our franchise owners agree – that’s why we are an award-winning franchise system, with the most important award being the Franchisees’ Choice Award, because that’s decided by our franchisees themselves.